Posts Tagged ‘UCE
Types of Offers made via Spam
FTC (Federal Trade Commission’s) staff began its analysis by determining the type of offer being made in each spam message. The messages fell into eight general categories, with a catch-all category included for types of offers that appeared infrequently:
Investment/Business Opportunity offers account for 20% of spam studied. Themajority of these arework-at-home, franchise, chain letter, and other non-securities offers.
The following illustration sets forth the prevalence of different types of offers in the random sample of spam analyzed by FTC staff:
Investment/Business Opportunity, Adult, and Finance offers together comprise over half ofspam in sample.
Together, Investment/Business Opportunity, Adult, and Finance offers comprised 55% of the random sample of spam analyzed by FTC staff. Surprisingly, given that UCE inherently targets consumers with computers and Internet connections, only 7% of the spam analyzed concerned offers for computer or Internet-related products or services.